Malaysia's East Coast — Pahang, Terengganu and Kelantan — has historically been a market for local buyers and holiday-home owners, with almost none of the branded, developer-backed new launches common in the Klang Valley or Penang. That's starting to shift: Sea Crestz in Kuantan and Qubaz Suites in Kuala Terengganu, both by EXSIM, are among the first resort-style serviced suite developments to launch in either city under a Klang Valley-scale developer.
Why the East Coast is attracting developers now
Both cities share a common thread: an established but under-supplied tourism base, and coastline or riverfront land that hadn't previously seen a branded high-rise resort product. Kuantan has long been a domestic beach-holiday destination with Tanjung Lumpur and the wider Kuantan Waterfront Resort City precinct; Kuala Terengganu draws on its Chinatown heritage district and river-mouth setting. Neither market had a comparable serviced-suite product before these two launches — which is both the opportunity and the risk: first-mover pricing, but no completed comparable to benchmark resale against yet.
Kuantan: Sea Crestz @ Waterfront Resort City
Sea Crestz is a 456-unit beachfront serviced suite development directly on Tanjung Lumpur beach in Kuantan, Pahang, part of the larger Kuantan Waterfront Resort City masterplan. It's a leasehold development on commercial land under the Housing Development Act, on a roughly 4.3-acre site, with direct beach access and an infinity pool, gross prices from RM494,900. The development sits inside a resort-branded precinct rather than a standalone tower — the wider masterplan context is part of the pitch, not just the individual building.
Kuala Terengganu: Qubaz Suites
Qubaz Suites is a considerably larger development — 759 units — on a 1.45-acre commercial site less than 1km from Kuala Terengganu's Chinatown and the Terengganu River waterfront, built around a modern Islamic design concept with a co-working lounge, games room and sky lounge among its amenities. It's also leasehold, gross prices from RM473,700. Where Sea Crestz leans into a beach-resort identity, Qubaz leans into city-and-river-adjacent, heritage-district positioning — a genuinely different lifestyle pitch despite the similar price band.
Holiday-home vs long-term hold: how to think about these two
Neither city has the transit infrastructure, job-market depth or rental demand density of the Klang Valley, Penang or Johor Bahru, so these aren't like-for-like substitutes for a KL or JB investment unit. What they offer instead is a specific, tourism-and-lifestyle-anchored thesis: a beachfront holiday unit at Sea Crestz, or a heritage-city-adjacent suite at Qubaz. Buyers should be honest with themselves about which of those two motivations — own-use holiday property vs. a genuine long-term hold on an emerging market — is actually driving the decision, since the two call for different units, different floors and different amenity priorities.
What to verify before booking
Both projects are leasehold, on commercial-titled land under the Housing Development Act — standard for this category of serviced-suite product, but worth confirming against the specific unit's title rather than assuming. As with any first-launch project in a new market, there's no completed phase or established secondary market in either precinct yet, so treat pricing as reflecting first-mover status rather than a proven resale benchmark.
Frequently asked questions
Is East Coast Malaysia property a good investment?
It's an emerging, tourism-driven market rather than an established one — Sea Crestz in Kuantan and Qubaz Suites in Kuala Terengganu are among the first branded new launches in either city. It suits buyers looking for a resort-style holiday unit or a long-term hold on a specific coastal location, more than buyers seeking a deep, liquid secondary market to trade in and out of quickly.
What is Sea Crestz in Kuantan?
Sea Crestz is a 456-unit beachfront serviced suite development on Tanjung Lumpur beach in Kuantan, Pahang, part of the wider Kuantan Waterfront Resort City masterplan. It's a leasehold development on commercial land, from RM494,900 gross.
What is Qubaz Suites in Kuala Terengganu?
Qubaz Suites is a 759-unit serviced apartment development in Kuala Terengganu, less than 1km from Chinatown and the Terengganu River waterfront, built around a modern Islamic design concept. It's a leasehold development, from RM473,700 gross.
